The quick response to Jenner and Kardashian’s criticism, along with Snapchat’s stock falling in 2018 after Jenner criticized the platform, shows the influence that they have on social media platforms.
Instagram CEO Adam Mosseri responded quickly to the criticism, noting, “It’s not yet good” and Instagram will “have to get it to a good place if we’re going to ship it to the rest of the Instagram Community.” Mosseri also committed to keeping photos on the platform, but admitted that “more and more of Instagram is going to become video.” Instagram users have expressed criticism in response to these changes, particularly on the transition from photos to videos, with meme creators protesting at Meta’s New York City HQ and high-profile celebrities Jenner and Kardashian posting criticism on Instagram Stories. These changes - some of which will also be implemented on the Facebook app - are part of Meta’s overhaul to compete with TikTok.
This week, Instagram rolled out a new user interface for some of its users, with a full-screen feed, more Reels, and suggested posts. As high-profile users like Kylie Jenner and Kim Kardashian criticize changes to Instagram, they fail to recognize that the platform's issues are much deeper than the new interface as its parent company repeatedly prioritizes revenue and growth over the safety of its users, recommends harmful content, and refuses to provide the public with data, policy, or algorithm transparency - all problems that will be exacerbated by the new changes.
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